Passion. Experience. Diligence.

Who we are

We believe in creating positive social impact. We believe in sustainability and values. We believe we are the right partner in your quest for distinction. 

With a plethora of accolades and decades of experience, our passion for growth and excellence has enabled us to work with the most distinguished brands worldwide. 

Our team of experts has been cherry picked for their creativity and diligence, setting a new standard of brand management and media communication.

Margaret Herde

 

Founder

With nearly two decades of experience in business development, branding, strategy and PR, Margaret Herde has created a name for herself as the quintessential consultant for businesses and institutions worldwide. She epitomizes EMBARR's motto of "Passion. Experience. Diligence".

Over the years, Margaret has built a strong relationship with brands across beauty, lifestyle, luxury, fashion, leisure, hospitality, and UHNWI.

She is an international public relations and brand strategy specialist, renowned for her innovative ideas that have helped numerous brands and individuals accomplish their goals.

She has worked with more than 30 popular brands – Bally, Sonia Rykiel, Bulgari, Frey Wille, La Perla, Bugatti, MAC, Ralph Lauren, Mercedes Benz, Charbonnel et Walker, Accor Group, Kenzo, and Louis Vuitton. With her years of experience and unique vision, Margaret has a deep understanding of the dynamic cultural landscape. Margaret is also a social activist and an ardent supporter of women in the business. She has attended several events as a guest speaker at Regent University, Istituto Marangoni, and other conferences – talking about her experience in the industry. She has been an inspiration for many individuals who want to join this industry and have a successful career. Margaret is always looking for her next challenge as both an activist and a professional.


Testimonials

“Margaret has been instrumental in building my Personal Brand in the UAE and representing me and the "Reimagining Luxury" book. I'm very impressed with her can-do energy, media relations and professionalism.”

– DIANA VERDE NIETO, INTERNATIONAL BUSINESS & SUSTAINABLE LEADER, AUTHOR “REIMAGINING LUXURY”, CO-FOUNDER OF POSITIVE LUXURY


“Margaret is an invaluable partner for retail expansion. Her expertise in the luxury sector as a whole and the Middle Eastern market, in particular, is a great resource for any company looking for new insights and connections.”

– JO HUMPHRIS, CHARBONNEL ET WALKER, HEAD OF PR & MARKETING


“I invited Margaret to speak to my business students on technology and innovations in fashion. It was very insightful to know her approaches to integrating fashion, Technology, and retail together capitalizing on her knowledge in emerging markets.”

— ABDULLAH ABO MILHIM, POSTGRADUATE PROGRAMME LEADER AT ISTITUTO MARANGONI


“We are extremely fortunate to have Margaret representing Hanson Robotics in the GCC. She brings a tremendous amount of region-specific marketing, PR, and sales expertise that is rare to find, especially in the robotics and AI tech field. Her impressive network connections have been invaluable to our growth and overall extremely instrumental in helping Hanson Robotics expand our business, exposure, credibility, and bottom line.”

— CYNDY SANDOR, CHIEF MARKETING OFFICER ATHANSON ROBOTICS